1.1 What is Snapchat?

What is Snapchat? Snapchat is a free mobile instant messaging app for iOS and Android. Snapchat is founded and initially created by Evan Spiegel, Bobby Murphy and Reggie Brown. The first version of Snapchat was launched in 2011. In 2012, the app also launched on Android.

The biggest difference between Snapchat and other messaging apps is that your message, photo, video – Snap – disappears after a set amount of time. Users can send Snaps, which disappear after a few seconds, or in case of the Stories feature, after 24 hours. With this functionality, Snapchat is very different from the other social media we are used to (among others: Facebook and Instagram).

Click the link for more facts and Snapchat information.

What is Snapchat, a few characteristics:

  1. Snapchat is quick and easy
  2. Content on Snapchat is real and about instant expression
  3. Snapchat is the place to be. Youngsters already adopted it and it is growing heavily
  4. Snapchat is a social medium (mostly) without social pressure
  5. On Snapchat, most of the photos or videos are not meant to be kept
  6. Snapchat is about great storytelling

On Snapchat the world turns around creativity. You can add various ‘layers’ to the Snaps you have been taking in order to lighten them up. In our guide we will explain more on those various layers.

Snapchat’s timeline

April 2011 – Evan Spiegel proposes Snapchat in a product design class at Stanford University
September 2011 – Snapchat officially launches
October 2012 – Snapchat reaches the amount of  ten million active users
October 2013 – Snapchat launches the Stories feature
November 2013 – Mark Zuckerberg, CEO of Facebook, tries to buy Snapchat for $3 billion. Spiegel declines the offer, so the Story continues
July 2014 – Snapchat introduces Geofilters to show off your current location
August 2014 – In the US, 40% of 18 year-olds use Snapchat daily
October 2014 – Snapchat tests an early version of ads
January 2015 – Snapchat launches the Discover feature
May 2015 – Snapchat reaches the amount of 100 million daily users. Users are sending 400 million Snaps per day.
June 2015 – The first sponsored Geofilters are launched (by McDonald’s, GE, Ted)
July 2015 – Snapchat changes one of their main characteristics: you no longer need to hold your finger on the screen to view Snaps and Stories
September 2015 – Snapchat launches the Lenses feature
September 2015 – There are four billion daily video views on Snapchat
December 2015 – Snapchat has been named the fastest growing social network for millennials, as 36% of Americans aged 18-19 have a Snapchat account
January 2016 – Snapchat is rivaling Facebook, as there are seven billion video views each day on Snapchat
February 2016 – Snapchat launches On-Demand Geofilters
March 2016 – Snapchat launches Chat 2.0, with a lot of new Chat functionalities
July 2016 – Snapchat launches the Memories feature
July 2016 – After Snapchat bought the ‘Bitmoji maker’ in March 2016, they launched Bitmoji on Snapchat a couple months later
August 2016 – Snapchat is the fastest growing social media app on the planet
September 2016 – Snapchat changes the name of their company to Snap Inc., because they’re developing more products and services than just Snapchat
September 2016 – Snap Inc. presents Spectacles, sunglasses with an integrated video camera that makes it easy to create Memories

(via Gary Vaynerchuk and Snapchat)

Snapchat’s name

Snapchat actually started by offering two things: 1. Making Snaps and 2. Having chats. There you are: Snapchat. That’s how it all started.

In the beginning, the app actually had two screens. One meant for taking Snaps, and another one for having chats with your friends. In some way, this is currently still the case. At this moment the app offers more screens on the right for exploring Stories and live events.

Instant expression

The way Snapchat works is primary based on the idea of instant expression. You can capture the moment with your smartphone and share it with friends or in your Story. “You are what you are doing right now.” That’s the philosophy. That’s what your friends like to see. Feel free to share with your friends, without being followed by old photographs of you placed months ago.

Evan Spiegel in his blog: “We’re building a photo app that doesn’t conform to unrealistic notions of beauty or perfection but rather creates a space to be funny, honest or whatever else you might feel like at the moment you take and share a Snap.

Snapchat growth

FAST: At this moment – august 2016 – it is the fastest growing social media app on the planet! And you are probable at the point of exploring the mind blowing way of digital communicating with your friends on Snapchat. Find your way and join the growing group of Snapchat-users.

Snapchat usability

To be honest; Snapchat is quite difficult to use, compared to other apps. It’s slightly different and needs some explanation before you understand all the features. Snapchat offers a support page, some YouTube channels offers tutorials and on this website you will find the biggest online guide.

Start snapping, good luck and have fun!

Install Snapchat

Can no one stop you from installing the Snapchat app after reading all those information on Snapchat? We will provide you with more information how to install the Snapchat app! Do you want to get Snapping? Click here.

Snapchat Guide

After downloading and by starting to use Snapchat you will notice that Snapchat is different from the social media you’re used to. No worries! In this Snapchat Guide we’ll take you through the basic functions of Snapchat and help you get snapping all day! 🙂